Personalised SMS

Campaigns at Scale

SMS Today Is Mainstream
and Growing Rapidly

SMS or TXT services are now a mainstream communication form in just about every B2C and B2B category. Simple, fast and cost-efficient, SMS is a win-win for senders and receivers alike.

SMS (and MMS for that matter) are often read or viewed faster than emails, and sometimes open rates for SMS and MMS can be higher than for emails too.

Run Personalised SMS Campaigns At Scale

Sending standard generic SMS messages in bulk is not particularly tricky, but personalising SMS at scale requires seamless integration between customer data-sets, information-packet options and the SMS delivery system itself.

iLiveIt can deliver millions of SMS messages simultaneously with high-levels of personalisation. In most cases, SMS is used as a supporting campaign tool, and often redirects customers to a portal or USSD menu for the more complex content or documents or capturing information.

A Picture Speaks
A Thousand Words

Rich SMS Technology

Rich SMS uses the capability of iOS and Android devices to securely deliver messages containing thumbnail images and video previews directly to a customer’s device.

These thumbnails link to web- or micro-sites and present a more compelling, brand-rich experience and have been found to enhance customer engagement with brands.

Sample SMS Touch-Points

There are countless ways to create rewarding personalised MMS experiences.
Here are just three examples:

  • Industry

    Retail

    Purpose

    Flash-Sale Promotion

    Personalisation

    Personalised sms and rich campaign options based on customer profile

  • Industry

    Airline

    Purpose

    Flight Status Update

    Personalisation

    Personalised flight status notifications and assistance recommendations.

  • Industry

    Automotive

    Purpose

    Car Service Reminder

    Personalisation

    Personalised notifications and rich sms reminders with contact options

SMS & Failover Planning

There are times when it’s virtually impossible for companies to send even essential SMS messages to customers, such as when the customer has failed to advise of a phone number change.

To cater for this, it can be helpful to ask customers to express their personal preferences for a “Plan B”. At iLiveIt, we call this Failover Planning, and it works like this:

In our experience, establishing Failover plans can play a significant role in ensuring that customers do not miss important updates, messages and calls-to-action.

All too often Failover Planning is over-looked entirely because the different channels involved are managed by different marketing service providers or other vendors (for example, one vendor providing email services, another giving SMS services, and no vendor appointed to deliver rich-media MMS campaigns). This makes it difficult if not impossible to set up an automated system of failovers at scale.

iLiveIt, on the other hand, can link and integrate multiple communications channels on a single, end-to-end technology platform, so failover sequencing can adapt and run automatically based on the channel preferences of different customers and the delivery results achieved.

Request More Information On
Hyper-Personalised SMS Communication

We are happy to provide some examples and answer your questions.

Discover The Possibilities

To learn more about and review examples of personalised touch-points, click an icon below: